Friday, November 13, 2015

7 Insights About Using Analytics to Better Understand and Improve Your Marketing


The Institute for Business Analytics at the Kelley School organized the Kelley Forum on Marketing Analytics to bring MBA and MS in Business Analytics students – such as my Kelley Direct classmates and myself – together with Kelley faculty and marketing analytics experts from all over the country in Bloomington, Indiana to share ideas and to network. Executive Associate Dean Ash Soni made a great observation about the significance of the event to open the forum, “When we can get 100 people together at 8 a.m. on a Friday morning to discuss analytics, you know we’ve come a long way in this field.”

Thursday, November 5, 2015

Gaining a Competitive Edge in China: An On-the-Ground Perspective

By Christopher Reid


In October 2015, I traveled to Beijing along with thirteen fellow online MBA students from Kelley Direct to gain a better appreciation of how to successfully do business in China. This in-person portion of the Accelerating Global Immersion Leadership Education (AGILE) program represented the final module for a nine-week course focused on international business strategy; the lessons from the classroom were reinforced through a series of lectures at Peking University and numerous company visits across the city. 
One of the most impressive things about Beijing (and China in general) was the spirit of entrepreneurship and growth coming from everyone we met. Contrary to our expectations of the Chinese business environment being highly controlled and inefficient, we instead found ourselves in a country where the default mindset was that anything was possible.