Monday, April 14, 2014

Healthcare & Marketing Clubs to Host Webinar on Creating Winning Marketing Plans

Need to write a marketing plan? Not sure where or how to start?

Guess what? You may have do so in your next job or for your Kelley Direct CAPSTONE project.

This Webinar on April 22 hosted by the Kelley Direct Health Care Club and Marketing Club can get you moving in the right direction!

APRIL 22, 2014
9:00 PM ET, 8 CT, 6 PT

About the Featured Speaker

Audrey Erbes, PhD, Principal, Erbes & Associates and is a life-science business development and marketing consul­tant serving emerging biotech companies, an industry educator, and organization leader who teaches bioscience business development and marketing courses at UC Berkeley Extension. She has 25 years of corporate managerial experience in the biopharmaceutical industry including Executive VP and Co-founder of Kowa Research Institute and U.S. and international man­agement positions at Syntex Corporation (acquired by Roche) in market research, product management, strategic marketing, and business development with a special emphasis on Europe and Asia/Pacific/Canada.

Additional Participants
  • Kelley Faculty Member Shannon Threlkeld (Moderator) 
  • John M. York, PharmD (CEO, AKITA BIOMEDICAL and Panelist with Marketing Plan Examples)

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