Monday, April 28, 2014

Combination of Online & Offline MBA Education Makes Immediate Career Impact

Kelley Direct online MBA students have the unique opportunity to immediately take the knowledge and frameworks they learn in their online MBA classes and apply them to their jobs.  Having this living lab at work further accelerates our students’ ability to digest the material in their textbooks and classes. We begin with a week-long immersion on campus to condition them and jump-start that process as we train our students to apply what they learn in the lectures that week to their real-world business cases.

Fernando Cadena, a first-year online MBA student (2nd from the left with his case team above), got to experience the rewards of pursuing a Kelley MBA degree very soon after joining the program. He recently reached out to us to share his good news, shortly after he completed his first Connect Week:

The pursuit of my Kelley MBA has already paid dividends after only 1 month into the program as witnessed in my recent promotion! I have recently been blessed by the opportunity to take the role as the Director of Associate Engagement, providing me with an opportunity to consult with our highest-value clients across the country in the area of employee engagement on a larger scale.

I just wanted to share this with you in an effort to thank you for giving me the opportunity to be a part of the Kelley family. The MBA is increasing the value that I can bring to what I do. It hasn't been easy, but I am very much enjoying every minute of it. 

What is Kelley Connect Week?


Kelley Direct MBA & MS students from all over the world come together in Bloomington, Indiana several times each year for Kelley Connect Week. They take classes together, share meals together and ultimately compete with one another in a case competition on the last day of the week while applying what they learned in their classes and workplaces to solve an actual problem for a real business.

The purpose of Kelley Connect Week is twofold:

  1. It’s an opportunity for online students to connect with the Kelley School of Business – which has 20 different degree programs and over 100,000 alumni in its network – and to connect with their classmates, professors and staff. 
  2. It’s a way to accelerate our students’ learning by intentionally challenging them and forcing them out of their comfort zones.

Connect Week Pushes Online MBA Students Out of Their Comfort Zone


Here’s what Fernando had to say about his first Kelly Connect Week experience in March:

For that week, I slept 4 hours each night on average. I was working with a group of folks whom I had never met, all with different skills, strengths and weaknesses. Many of whom taught me invaluable lessons.

I was given the opportunity to develop an idea that if implemented, would literally allow children and entire families to survive. The information that was presented to us in this business case was not as comprehensive as I would have liked, but that was intentional. I soon realized that if was not okay with making assumptions, I would fail.

Undoubtedly, one of the coolest parts of this experience was that we were working directly with companies that saw us as consultants. They expected us to deliver an actionable plan that they could apply to their business. As someone who is fascinated by globalization, I was stoked by the opportunity to work with the executives from Imani Workshops (pictured below), who came all the way from Eldoret, Kenya just for Connect Week and Global Gifts, a Fair Trade organization with a branch in Bloomington, Indiana. The companies were partners and interested in growing e-commerce sales of specific product lines that would directly benefit a segment of a society in western Kenya that doesn’t receive much support and is easily forgotten, HIV positive women.

Not only did we get to understand their financials, their struggles – particularly those of shipping products from Africa into the United States, but we also had time to meet with each of these representatives to candidly ask questions that would help us better understand their vision and the potential consequences of our recommendations in their country.




Not everyone chooses to sacrifice their sleep as much as Fernando, but his thoughts are representative of the typical response we get from our first-year students. They get to feel the pressure, similar to what a manager might experience when having little time and information available cannot be used as an excuse for not delivering a recommendation to clients and executives.  

Of course knowing that your work is helping people –such as the women in Kenya that Fernando mentioned – has its own reward, but there’s more to it than that. Our students work with international organizations in emerging markets to learn about the importance of social impact in the market today. Due to globalization and the business climate in emerging markets, organizations must now take their environmental impact and social impact into consideration in addition to profitability. 

Leadership Training Prepares Online MBA Students for Career Growth


Our online MBA students embrace both the opportunities to learn from international business leaders and the stress that comes from the work during Kelley Connect Week. They know they’re walking away with something they didn’t have before – new perspectives on global business and their upper limit. Fernando offered the following thoughts on what he took away from Kelley Connect Week and tips for incoming Kelley Direct students:

I walked away from KCW knowing that I had made the right decision to join the best program that I could possibly find. I also felt certain that the Kelley school is going to provide me with the right tools to make up for what I lack; tools that will become a critical part of my ability to make a difference for my employers during the remainder of my professional career.

Having had an opportunity to interact with the high caliber professors that were a part of the week was also an invaluable experience that gave me an understanding of how this faculty strives to shape us into the best business leaders that we can be.

I would tell new Kelley Direct students to embrace the experience, slow down when you can, and to fully enjoy the opportunity to network with your cohort during a variety of social events.

Being asked to assist in completely unknown territories/situations where people rely on your leadership and pedigree for solutions that drastically impact many lives is very rewarding. There may be many opportunities to work on business problems similar to the one at KCW in your future, and working on this case will prepare you to accept those challenges.

About Fernando Cadena

Fernando is the Director of Associate Engagement at Elwood Staffing in Columbus, IN. He leads his own department responsible for making a difference in the lives of their associates, helping the company become more employee-centric. Fernando earned a double-major in Business Management and HR Management from the Kelley School of Business Indianapolis in 2007, and was the first in his family to graduate from college. As a citizen of Colombia, he had the opportunity to temporarily move to Indianapolis before college to improve his English proficiency in 2001, and has been in the U.S. since. 

Monday, April 14, 2014

Healthcare & Marketing Clubs to Host Webinar on Creating Winning Marketing Plans

Need to write a marketing plan? Not sure where or how to start?

Guess what? You may have do so in your next job or for your Kelley Direct CAPSTONE project.

This Webinar on April 22 hosted by the Kelley Direct Health Care Club and Marketing Club can get you moving in the right direction!

APRIL 22, 2014
9:00 PM ET, 8 CT, 6 PT

About the Featured Speaker

Audrey Erbes, PhD, Principal, Erbes & Associates and Audreysnetwork.com is a life-science business development and marketing consul­tant serving emerging biotech companies, an industry educator, and organization leader who teaches bioscience business development and marketing courses at UC Berkeley Extension. She has 25 years of corporate managerial experience in the biopharmaceutical industry including Executive VP and Co-founder of Kowa Research Institute and U.S. and international man­agement positions at Syntex Corporation (acquired by Roche) in market research, product management, strategic marketing, and business development with a special emphasis on Europe and Asia/Pacific/Canada.




Additional Participants
  • Kelley Faculty Member Shannon Threlkeld (Moderator) 
  • John M. York, PharmD (CEO, AKITA BIOMEDICAL and Panelist with Marketing Plan Examples)


Wednesday, April 9, 2014

Kelley Online MBA Student Shares His South Africa Study Abroad Experience


Jonathan Pankiw, a second year Kelley Direct online MBA student, was one of 18 students who went on our recent study abroad trip to South Africa along with Faculty Chair Phil Powell and Erin Vincent, Director of Admissions and Student Services. They were all kindly hosted by the Gordon Institute of Business Science (GIBS), one of South Africa’s top business schools. GIBS is located in Johannesburg, South Africa’s economic hub, so it was a great place for our MBA students to start their international in-residence experience. They weren’t there for very long though.

The students were tasked to help small business based 40 to 50 km outside of Johannesburg near Diepsloot, away from the usual “conveniences” that we often take for granted. Here’s what Jonathan had to say about some the challenges his team faced while working with the local business:

There were a lot of institutional voids we had to work around. For instance our client did not have access to a landline which was a requirement for getting government accreditation. He lives in temporary housing so there is no timeline on that changing; it forced us to come up with more creative solutions due to resource scarcity. These were the most challenging and rewarding because unlike in the U.S., you can’t throw money at a problem to solve it – it forced us to be innovative.

African Business Owners Dispel Student’s Negative Preconceived Notions


Despite these difficulties, or rather because of them our students gained a unique experience in an emerging region of the world while working on their management skills. Like many of us who haven’t traveled outside the tourist spots, Jonathan had some negative preconceived notions about Africa and the businesses there before the trip:

My perceptions about Africa were largely driven through how the media in US covers it, which is to say very dangerous, largely poor, and corrupt. The most striking thing to me after coming to South Africa was how nice the rich areas were and the how poor the townships were, and the close geographic proximity between the two. There is a great divide between the affluent and impoverished.

One of the surprising things about our business owner was that he had had a more robust business skill set than I would have anticipated. He had actually taken some classes on various functions and had a developed business plan for his security company. The proliferation of mobile devices has helped the poorer people catch up with the more developed world, essentially skipping a step in development (no need for physical banks, can be done on Smartphone).

Lack of Resources Forces Innovation in Emerging Markets


Working with small business in an emerging market forced our online MBA students to think outside the box and get creative. Although they may not face these same exact circumstances at work in the States, they will still be able to use the skills that came from this exercise. When asked how this experience would help him in his career Jonathan replied:

It will definitely help me, specifically in understanding and tailoring products/services to a targeted customer, especially ones that have limited economic resources. Lack of resources forces innovation and creative problem solving, skills I enjoyed developing through this class.

The true value of the course was helping me break down my own preconceived notions when it comes to doing business in other countries and selling to emerging markets. There are so many examples of multinational firms trying to sell to base of the pyramid consumers and failing miserably because they don’t understand the true needs and limitations of those customers. I personally would highly recommend everyone (and especially KD students) embark upon a similar experience as it has helped me develop a more global mindset when thinking about business.

After this experience I would love to visit South Africa again. We were unable to see Table Mountain in Cape Town this time, so that would be at the top of the list if I am able to come back.

Kelley In-Residence Experiences Help Online MBA Students Grow Network


Besides gaining a unique learning experience and an opportunity to strengthen their leadership and management skills, Kelley Direct online MBA students also benefit from the live interaction they get with their classmates. Jonathan had this to say about his classmates who went on the South Africa trip with him:

I did not know anyone entering the class, by the time we were done I felt as though I had developed excellent relationships with my classmates. One of the challenges to developing a network through an online MBA is missing out on that face to face interaction which is something that I enjoyed doing on this trip.

Kelley Direct currently has in-residence programs in seven countries in addition to two annual trips to Washington D.C. and the two in-residence “Kelley Connect Weeks” that all of our MBA students attend on the Bloomington campus. The AGILE (short for Accelerating Global Immersion Leadership Education) program has enabled us to provide our students with the opportunity to gain a global business perspective while solving real business problems with their classmates so they can develop lasting relationships.

About Jonathan Pankiw

Jonathan works for the Dannon Yogurt Company as a transport coordinator, currently located in Minster, OH. He managed outbound transportation spend for their facilities in Utah and the Pac NW and will be doing project setups for transport management of Evian Waters. He graduated from the Ohio State University in 2007 with a degree in transportation and logistics. Jonathan was born in Bolivia, and has lived in Toronto, Houston, Pittsburgh, and Columbus. Jonathan is part of the Fall 2013 Kelley Direct cohort.