Wednesday, December 4, 2013

KD Healthcare Club to Host Webinar on Healthcare Reform and Pay for Performance

The Kelley Direct Healthcare Club is sponsoring a webinar featuring Meghan Menz, an executive from Stryker. Meghan will speaking on Healthcare Reform and Pay for Performance.

  • Who should attend: Anyone in or interested in the Healthcare industry  
  • Date: Wednesday, December 11 
  • Time: 9pm ET, 6pm PT

Please RSVP here if you would like to attend

Topics Covered in this Healthcare Reform Webinar

You will learn about trends that are driving the need for reform, different initiatives that the government has implemented for hospitals that serve the Medicare population and elective programs that healthcare providers can elect to participate in that encourage coordination, efficiency and collaboration in our healthcare system. The way that providers are being reimbursed has changed and it is important that medical technology manufacturers understand the intricacies of what customers are being challenged with in order to provide relevant and impactful solutions. 

About Meghan Menz

Meghan Menz joined Stryker in October 2010 and has held several marketing roles where she has been responsible for brand management, program development, event marketing and marketing communications. Prior to joining Stryker, Meghan was in Corporate Communications at Nintendo of America Incorporated in San Francisco, CA and also held multiple positions in Brand Management and Marketing Communications at Whirlpool Corporation in St. Joseph, MI. Meghan holds a Bachelor of Business Administration in Corporate Finance and Economics from Western Michigan University. Meghan lives in Portage, MI with her husband Brian. Outside of work, Meghan enjoys running, traveling, and spending time with family and friends.

Please RSVP here if you would like to attend

If you have any questions about this webinar or the KD Healthcare Club, email John York, President 

Learn more about the club on the KD Healthcare Club Website

Wednesday, October 9, 2013

A Student's Perspective on the Flexibility of Kelley Direct

All online MBA programs talk about "flexibility," but what does that really mean? I decided to reflect on that for a minute and found three specific instances that would have turned out very differently if I had selected an in-person MBA program instead of Kelley Direct. Read the first story about how the flexibility of the Kelley Direct MBA helped my wife and me on my site - the other two stories are below:

Attending the [entire] Indian Wedding:
Your Indian (you’ll see why this is relevant in a second) cousin decides to get married right before finals week. Because this is one of your wife’s closest cousins, (here it is) you’ll have to fly out in the middle of the week to attend all 5 of the wedding events (over the course of 3 or 4 days). How inconsiderate of that cousin to decide to get married in the middle of your MBA quarter. Couldn’t she wait just two more years? Heh. Now you have to decide if you want to miss the last class before the finals week and the last opportunity to ask the professor questions to keep your family happy. 

But wait, you can do both because you’re an online MBA student in Kelley Direct and your professors are surprisingly accessible at any time. Your professors have even given you their cell phones in case you need to ask them questions during the times when they’re not in the office. You don’t feel that bad about potentially missing the review session because it will be recorded too. You can watch it, rewind it and re-watch the parts that you need to focus on. Your cousin is so honored that you chose her over your MBA that week (you just smile and nod). Your wife is also very happy that you’re there with her. She’s glad that you chose Kelley Direct.

Making Time for Your CEO:
It’s budget season at work – the fiscal year is about to end (at some random time of the year instead of December 31) for some reason. Your boss is riding you to finish PowerPoint after PowerPoint to present to his boss, to the other executives, to the sales managers and of course the CEO. Obviously you don’t say no because this is a great opportunity for you to get visibility. How often are you presenting things to the CEO? The longer hours and missed sleep will be all worth it you tell yourself. You’ve also signed up for two MBA classes again this quarter. Both have group assignments, and one of them is flying through a chapter each week on top of the case your group is supposed to finish soon. “Getting to lectures this week is going to be a pain,” you tell yourself on Sunday night as you glance at your calendar after the day’s last football game. You don’t know how you will ever get to class, group meetings and all those PowerPoint presentations.

But wait, you don’t have to spend time driving to class and meetings after work because you’re an online MBA student in Kelley Direct. You’re able to stay at work and just catch your class there because your workplace has a computer, and the Internet (shocking I know). Your groups consist of people from all over the US so you don’t have to try to meet with them either. All of the members in your group agree to a conference call time and just share their work on Google Drive (formerly known as Google Docs) so everyone has access to it. You let your team know this is a rough week for you so you won’t be able to make the meeting. They tell you not to worry about it and mention that you should just check the shared folder when you get a minute to review the team’s work – and to add any comments if you have them. You appreciate your group’s understanding. Your boss appreciates that you’re able to make the deadlines. Your wife appreciates that she doesn’t have be home alone while you’re attending class and at meetings. She’s glad you chose Kelley Direct.

All of these are true stories (with slight adjustments for attempted humor), and the latter is happening right now. I’m on the Metra (local train system that goes to and from downtown Chicago and its suburbs) going home at 10:30PM after attending a local networking event that Kelley Direct hosted at Mastro's, a nice steakhouse in the city. This is the 3rd or 4th time Kelley Direct has hosted such an event in downtown Chicago since I joined the program. Even though I had to miss a class tonight to attend it (again not a huge issue b/c it’s recorded), I made time for it because it’s a great way to meet other students in the program and to help answer questions for prospective students. 

Fortunately for me, my workplace also gives me the flexibility to work remote from the office once a week (in case you haven’t caught on yet, I like flexibility). I just worked at a Starbucks a few blocks away from Mastro’s during the day so I could go straight to the event without fighting the rush hour traffic after work. Now I’m on a train writing this blog post. 

This is reality. 

Kelley Direct understands this reality and uses it to its advantage. It's not the #1 Online MBA program for nothing.

Tuesday, September 17, 2013

MBA Propheteer #5: MBA Career Development for the Global Free Agent Economy

MBA Propheteer #5: MBA Career Development for the Global Free Agent Economy

The global workplace radically shifted over a short time period.  The following facts challenge our traditional conception of a professional job:
·         Managers at many large corporations no longer have offices.  When they are not traveling for business, they work from home or “hot desk” from a communal office space in a regional corporate center on days when face-to-face meetings are required. 

·         More and more companies hire managers on a project basis for assignments typically lasting six to twenty-four months.  Once the project winds down, the manager must market herself to find another project assignment or otherwise leave the company.  

·         Managers often work in virtual global teams where authority is horizontal.  In such environments, a manager might report to multiple bosses some of whom they never meet in person.  For one reporting line, the average tenure of a boss may be only a few months. 

·         Among many Millennial managers, the piety of corporate loyalty is laughable.  Dishing back decades of corporate policies that treated workers like commodities, Millennials now treat employers like commodities by refusing to lead their parent’s uni-dimensional life of constant work that is personally unfulfilling.  En masse non-compliance with old policies places X-generation and Baby Boomer bosses on defense and forces a change in organizational culture.  Many Millenial managers see self-employment as a viable and competitive alternative to a current employer. 

·         Competition for professional jobs is global.  U.S. managers must compete with their colleagues from abroad who often benefit from superior technical training.  U.S. companies do not hesitate to incur the fixed cost of sponsoring an H1B visa for intelligent foreign candidates who adapt well. 

These facts describe a new global free agent economy.  This requires a shift in the mindset of how we serve the career needs of MBA students.  Embracement of variance, mobility, customization, off-campus recruiting and a heightened sense of self-interest and social mission among students must replace a traditionally narrow emphasis on homogeneity, vertical movement through an organization, on-campus recruiting, and socialization of students for corporate compliance.  MBA programs that meet Millenials where they are in their personal vision will win in the market place.  This is our mission in the Kelley School online MBA program as we build our new professional development curriculum PROPEL.     

Thursday, May 2, 2013

37 Marketing Tips & Insights from the 2013 Kelley Direct Marketing Conference Speakers

On March 30, 2013 students and faculty from the Kelley Direct MBA program (Indiana University – Bloomington, IN) and their guests gathered in theWit Hotel to learn from marketing experts from the Chicago area. The speakers covered a full spectrum of multi- channel marketing topics from digital media and online marketing to direct marketing and promotional products. Three of the conference attendees combined their notes to give you the 37 marketing tips, insights and tools in this post. A big thank you goes out to the speakers and their companies for spending their whole Saturday with our group to bring real-world knowledge into our MBA education.

8 Media Marketing Tips & Insights from Starcom Global

Speaker: Monse Moreno | Starcom Global

1. Attention is the scarcest resource today - people are now able to sort information in the blink of an eye
2. “Ad avoidance” is stronger than ever before

  • a. partially due to media multi-tasking (checking email on a tablet while texting friends on the smart phone all while watching TV show)

3. TV is still one of the best ways to reach the most people very quickly. This makes it a good vehicle for branding.
4. Newspapers are one of the most trusted media platforms and can be very effective for local advertising (event announcements, coupons, etc.)
5. Mobile is the #1 digital device

  • 52% of mobile use is in the home
  • Real-time, in-store advertising is a big opportunity

6. With new media landscape - there is a proliferation of media choices

  • Consider reaction and control, consumer landscape, trends, diversity
  • With regards to the internet - don’t try to do everything just because you can.

7. Non-traditional households are becoming the new normal. Minorities are 35% of the US population (that’s huge!) Have you changed your advertising approach?

  • Each media channel reaches all or part of the consumer funnel differently. Think about your objectives before deciding upon a call-to-action.

8. People spend about 32 hours a month on the internet. That’s almost a full work week!

7 Promotional Marketing Tips & Insights from HALO Branded Solutions

Speaker: Terry McGuire | HALO Branded Solutions

1. The lack of attention is not an issue when using promotional products. It is assumed you’ll only look at the brand for an instant, but the difference is you’ll do this repeatedly over time because people hold onto these products for a long time. The products emotionally bond people to the events/occasions/locations where they received them.
2. Promotional products have some of the lowest costs per impression when it comes to advertising
3. Repeat business makes up the majority of a distributor’s sales – people like dependable providers.

  • This is changing as more and more online e-commerce distributors start coming online

4. The two largest promotional products organizations (that you can use for research) are:

5. Product quality means more in today’s world because folks are becoming more sophisticated – people may have a negative reaction to cheaper products
6. Product safety is a very large concern as more distributors try to source cheaper products from overseas for a competitive advantage
7. You have to pick the appropriate product for your campaign – a promotional beach towel for a spring break resort makes sense, your audience will keep that towel for a long time and remember that week of fun. That might not be true if you try to give them a magnet or calculator.

15 Online Marketing Tips, Tools & Insights from Third Coast Digital / Chicago Digital / LeadMD

How to stay current with the online marketing trends:

1. Get involved with the online communities and forums
2. Network with subject matter experts
3. Talk to your co-workers regularly about what they’ve learned
4. Examples of good sites to follow:

Things to do to create a strong online brand for yourself and get noticed:

5. Give back to the community, share whatever you know
6. Writing is huge, start a blog and write guest posts on others’ sites and blogs
7. Experiment a lot, that’s how you gain experience
8. Find in-person communities via Meetup and Eventbrite
9. Meet people outside of your industry to get different viewpoints (connect based on hobbies, charity, etc.)
10. Participate in Twitter chats

Online marketing tools that the pros use:

11. Analytics

  • Google Analytics – free website activity tracking tool
  • Google Webmaster Tools – monitoring site health
  • Adobe SiteCatalyst – paid tracking tool

12. Social Media Management

  • Sprout Social
  • HootSuite
  • Tweetdeck
  • - URL shortener (helps on Twitter)
  • Pinterest

13. SEO/Content

  • SEOMoz - online marketing community
  • Serpico – link building
  • HitTail - helps finding long-tail KW’s
  • WordPress - blogging
  • Marketo - marketing automation

14. SalesForce – CRM and cloud computing
15. AdWords – pay-per-click advertising

Join the Conversation: Are there any online marketing tools that aren't mentioned here that you find useful for your work? (let us know in the comments)

7 Sales & Marketing Tips and Insights from LinkedIn

Speaker: Evan Klein | LinkedIn

1. It’s all about relationships. Make a “network nurturing” process for yourself to more easily stay in touch with people. Reaching out for a favor out of the blue will be less effective than if you have been in contact recently.
2. 30% sales leads are generated by Marketing

  • Marketing can help increase reach through the sales team by creating a central hub of content on the LinkedIn company page. Post everything there first, then each sales person simply has to click “share” and they’re done.
  • You want a happy marriage between sales and marketing instead of the usual arguing

3. 75% of B2B purchasers are influenced by social media
4. 57% of buying decisions are made before a sales rep gets involved
5. Cold calls fail 97% of the time

  • This is a huge waste of time
  • “Do not call” lists for business numbers already exist in Europe, they’ll be coming to the US sooner or later 

6. Use your relationships to introduce you to people (only 2nd degree, not 3rd degree connections)

  • Treat this as a favor, abusing this will harm relationships
  • Give the person you’re asking an “out”
  • Make it easy for the person you’re asking to help you by ghostwriting the email you want them to send to their connection

7. Data science will determine how to increase visits to your site and improve content. But you have to access and analyze the data. Whoever can do this will see big wins.

More Insights from the Kelley Direct Marketing Conference

The day before this conference, a group of Kelley Direct students visited 3 marketing companies in the Chicago area. Read about their experience on the Multi-channel Marketing Tour.

You can also find more tips from the conference by searching for #KDConference on Twitter.

About the Contributors

Photo Credit: Rakimagery []

Francesca Vanderwall, a Kelley School of Business graduate, is the Digital Marketer at Discover Financial Services. She is currently pursuing her MBA in Leadership and Management. Follow Francesca on LinkedIn:

Pathik Bhatt, a current Kelley Direct MBA student, is the Online Marketer for HALO Branded Solutions and the VP of Integrated Marketing for the Kelley Direct Marketing Club. Follow Pathik on his website: and Twitter: @MakeYourOwnPath

Friday, April 19, 2013

Student Takeaways from the 2013 Kelley Direct Marketing Conference – Multi-channel Marketing Company Tour

The Kelley Direct Marketing Club hosted the first ever national marketing conference for our online MBA program this year. On March 29 and 30 the Kelley Direct Students got together in Chicago to learn from some of the biggest marketing companies in the world as well as from start-ups who that just beginning to make a name for themselves. With the initiative of our student members and the support of the Kelley School of Business and the Kelley Direct Marketing team we were able to put together 2 days of interactive marketing education, networking and fun.

Here are some of the key takeaways that the attendees including myself have shared from the first day of the conference – the Multi-Channel Marketing Company Tour:

Key Takeaways from Ogilvy & Mather - Chicago

1. “Compete with the immortals!!!” - David Ogilvy  
You have to set your sights high and have a vision as a leader, you’ll only go as far as you aspire to go. David started with two people and zero clients in 1948 and said he wanted to be at the top. Now Ogilvy is one of the 8 largest advertising networks in the world.

2.  “Unless your ad has a big idea, your campaign will pass like a ship in the night.”
If I were to say “logistics” what comes to your mind? That’s right, Ogilvy came up with that “big idea” for UPS and won a 2012 effie advertising award for it. The company’s founder has many more big ideas and you can find them all over the walls in the Ogilvy office:

  • “We sell – or else.”
  • “If we hire people who are larger than we are, we’ll become a company of giants.”
  • “Be resilient, kind, and honest”
  • “One agency indivisible”

3. Open concept seating (no high-walled cubes) is better for interaction and it’s not only meant for creative teams – Ogilvy Chicago’s whole place was very open and full of natural light. Having a wide variety of spaces with different sizes and privacy levels gives employees the flexibility and freedom they need. There was a quiet buzz of energy everywhere we went in their office, and I’m sure that was intentional.

Key Takeaways from Google - Chicago

1. Google offers many free tools for marketers: When you don’t have a lot of time or resources, these free tools can help you make business decisions by letting you explore trends in people’s online behavior.
Direct links to other Google Tools:

2. Setup Google alerts notifications not only for your keywords, but for your competitors as well. This will help you keep track of their public activity very easily:

3. There is an unlimited amount of data, but the data alone isn’t useful. Look for insights behind the data - What are people saying about a certain topic? How are they engaging with your website? What are consumers interested in during this time of year? How do searches in different states vary and why?

Key Takeaways from SocialKaty

1. After you figure out what you’re good at, double down and stick to it. It’s okay to turn down business if you know your chance of success is not good. When they figured out that B2B was tough for them they turned those types of clients down.
·       Side note: If you’re in a B2B marketing department and are wondering how to use social media – think about how you can position the company as a thought leader. If you’re able to show your potential clients you know what you’re talking about and offer sound advice, then they will trust you with their business.

2. Define your target market and then prove your ROI. Use analytics to figure out which user is most useful and reachable, and then determine the pathway to that individual. It’s easy to start with the shotgun approach of marketing when you’re a new company, but it will pay to know who you want to go after and zeroing in on them with the appropriate marketing messages.

3. If you want to go into the social media and digital marketing industry, be prepared to defend your social “klout” - everyone can see how “experienced” you are by your online footprint and employers will look at your LinkedIn, Facebook, Twitter, etc. If you show that you care about your personal brand, then companies will know you are capable of doing the same for other brands.

In our next post, we’ll share the key takeaways from all of the speakers at the Kelley Direct Multi-Channel Marketing Conference on Saturday March 30.

For more takeaways and updates from the conference search for #KDConference on Twitter.

About the Contributors

Pathik Bhatt, a current Kelley Direct MBA student, is the Online Marketer for HALO Branded Solutions and the VP of Integrated Marketing for the Kelley Direct Marketing Club. Follow Pathik on his website:

Friday, February 22, 2013

MBA Propheteer #4: A Tale of Two MBAs

Four years out from college, John quits his nine-to-five accounting job at the headquarters of a local grocery chain to begin his full-time MBA studies.  The grocery chain has been his only employer and source of income since graduation. 

John dreams of a brand manager position at a large consumer goods company.  He leaves the labor force for two years (and the paycheck it produces) and returns to campus.  He works to position himself for a summer internship in marketing and leans on a career services office to bring the right recruiters to campus.  He assumes a lot of debt, studies hard, and crosses his fingers.

Also four years out of college, Jill works as a software developer in Silicon Valley for a technology shop with less than 200 employees.  This is her third employer since college.  Like her peers, jobs begin and end with the short life of the technology project for which she is hired. 

Every other day, Jill works alone from home or collaborates with co-workers at local coffee shops.  On the side, Jill earns money as a freelance website consultant.  Jill is always networking – prospecting for her next job or consulting client. 

Trained as an engineer, Jill knows formal management training will make her more competitive.  Jill enrolls in a well-respected online MBA program, fits courses into her schedule, and continues her life – gaining more experience, building her network, and experimenting with new concepts she learns online.

What should business schools make of this contrast?

As technology innovations virtualize and horizontalize organizations, the population of Jills will grow and the population of Johns will shrink.  For Jill, opportunities that present themselves in her network make difficult the sacrifice of a two-year residential MBA.  An online MBA not only allows Jill to continue advancing her career and consulting, but her management learning accelerates because of the living laboratory for new business concepts offered by her job and side business. 

If Jill leaves Silicon Valley to further her career, her MBA education does not skip a beat.  The portability of the online MBA program matches the options for mobility she must sometimes exercise. 

Jill does not need her MBA program to find recruiters for her, she networks and discovers opportunities just fine.  She, though, needs a tech-savvy career coach to optimize her online presence, consolidate her personal brand, and improve the presentation of herself (both virtually and in person).

Jill’s needs, tradeoffs, and preferences challenge the traditional MBA model.  The business schools that accept this as opportunity instead of threat become leaders in graduate management education’s next wave of innovative pedagogy.  There will always be a market for the premium experience offered by residential MBA programs.  Technology motivates business schools not only to offer online programs, but to improve curricula so that the value proposition of the traditional MBA is continuously insured.  

Got a comment? Bring ‘em on…. Comment below or tweet me at @MBApropheteer or @KelleyDirect

Next up: Understanding the global free agent economy.
By Phil Powell, Faculty Chair of Kelley Direct

Wednesday, February 6, 2013

MBA Propheteer #3: New rules of engagement between students and faculty

When offices first replaced typewriters with word processors in the 1970s, productivity fell within many secretarial pools because typists spent more time perfecting and manipulating their documents.  Typewriters still defined the mindset and workflow of workers, and as long as word processors were seen simply as “better typewriters,” productivity gains from the new technology remained locked away from the workplace.

The same overhang afflicts online MBA programs.  Faculty members who model online courses to recreate the best elements of a traditional classroom miss the pedagogical potential of the new medium. 
Let’s be honest. Online education is an extension of the reality of virtual workplaces and organizations.  Most students who join an online MBA program already have experience in virtual learning, collaboration, and execution.  Faculty members who structure online courses with this in mind embrace a new generation of learning based on a virtual instead of traditional classroom paradigm.

What are some elements of these new generation courses?

The foundation of online courses is asynchronous delivery.  Interaction with students cannot heavily depend on virtual class attendance at a set time (like in a traditional classroom).  Because of the impact on morale, global corporate teams do not hold mandatory weekly meetings that require employees on another continent to wake up at 3:00 AM and turn on their computer. 

If a practice makes no sense in global corporate, it has difficult application in online MBA education.
Online students are unforgiving in their expectations for round-the-clock, rapid response to emailed questions.  These are behavioral expectations that have become customary from their own experiences in responding to their employers in today’s workplace.  Gone for faculty are office hours and restricted student access – amenities common to brick-and-mortar teaching.  Like work, students now see learning as a 24/7 endeavor and demand adaptation to this new default.  

Gone too is the traditional classroom luxury of guiding a course from lecture to lecture and delaying the details of an assignment.  The full and meticulous design of an online course must be clear on day one.  Students live by their Outlook, iCloud, or Google calendars and seek to map every minute of their online learning experience from the first class to the final exam.  They adapt to the new reality of an over-stimulated workplace and home life.  In their quest to compete for students’ time, faculty must be more calculated and organized. 

Business schools must accept new “rules of engagement” between students and faculty if their online MBA programs are to prosper.

Got a comment? Bring ‘em on…. Comment below or tweet me at @MBApropheteer or @KelleyDirect

Next up: John vs. Jill – a tale of two MBA students.

By Phil Powell, Faculty Chair of Kelley Direct