Friday, November 13, 2015

7 Insights About Using Analytics to Better Understand and Improve Your Marketing

The Institute for Business Analytics at the Kelley School organized the Kelley Forum on Marketing Analytics to bring MBA and MS in Business Analytics students – such as my Kelley Direct classmates and myself – together with Kelley faculty and marketing analytics experts from all over the country in Bloomington, Indiana to share ideas and to network. Executive Associate Dean Ash Soni made a great observation about the significance of the event to open the forum, “When we can get 100 people together at 8 a.m. on a Friday morning to discuss analytics, you know we’ve come a long way in this field.”

Thursday, November 5, 2015

Gaining a Competitive Edge in China: An On-the-Ground Perspective

By Christopher Reid

In October 2015, I traveled to Beijing along with thirteen fellow online MBA students from Kelley Direct to gain a better appreciation of how to successfully do business in China. This in-person portion of the Accelerating Global Immersion Leadership Education (AGILE) program represented the final module for a nine-week course focused on international business strategy; the lessons from the classroom were reinforced through a series of lectures at Peking University and numerous company visits across the city. 
One of the most impressive things about Beijing (and China in general) was the spirit of entrepreneurship and growth coming from everyone we met. Contrary to our expectations of the Chinese business environment being highly controlled and inefficient, we instead found ourselves in a country where the default mindset was that anything was possible.

Wednesday, October 21, 2015

The Best Part of Getting My Online MBA was Learning How to KISS

by Ben Pollack

I know what you’re probably thinking, you’re about to read a juicy story about how an online MBA student learned to kiss in grad school. Sorry to disappoint, but this post focuses on the more academic side of things. KISS, a common acronym in business, is short for Keep it Short & Simple. In other words, it means being succinct and to the point in your communication.

Learning how to KISS is possibly the most valuable skill I learned while getting my MBA through Indiana University's Kelley Direct Program. Since graduation a little over a year ago, I’ve been reflecting on what lessons stood out and have helped accelerate my professional growth & development. It is clear that being able to effectively communicate with my colleagues what I am thinking, doing, and have planned has become an invaluable asset as well as enabled me to efficiently achieve my business goals.

Tuesday, September 8, 2015

How an Online MBA Strategy Course Helped Student Kash Faheem Land a Job with Apple

Developing Strategic Capabilities (C562) is one of our online MBA students’ final courses. It brings together the concepts from all the previous classes and enables the students to apply what they learned in practical way. Students form groups of four or five and pick a strategic business unit (SBU) of a publicly traded company they want to investigate for the term. The student groups are tasked with delivering four written reports that identify and analyze the company’s core values, corporate structure, long and short-term goals, financial performance, and competitive landscape among many other metrics. Then in their final deliverable, they provide their recommendations for the company. 

Tuesday, September 1, 2015

10 Ways to Make the Most of Your Next Networking Event

By Mike Schmeckebier

Networking events are an essential part of any job search and career management in general. Some people are naturals at navigating these events and come out with five great leads and maybe a new poker group. But for others, these functions come with lots of anxiety and are full of awkward moments and monotonous small talk. 

Wednesday, August 19, 2015

Why AGILE Greece Has Been the Most Rewarding Experience in My Kelley Journey

By Astha Chouhan

My Kelley Direct Greece study abroad course was not an academic exercise. Our focus and motivation throughout the term came from the desire to make a difference for a real business in Greece, not to get an A in the class. This one-of-a-kind of experience could not have been delivered within the boundaries of a classroom. This project  enabled my fellow Kelleys and me to apply the knowledge we had gained from our Kelley online MBA courses.

Friday, July 24, 2015

How the Kelley Direct Women in Business Association is Addressing Gender Inequality in the Workplace

By Jo Cooey

You may have heard talk about gender equality in the workplace. Statistics such as the gender pay gap have become topics of debate in the political realm. Campaigns such as Sheryl Sandberg’s Lean In movement have sprung up all around, providing a platform to discuss and to some extent combat inequality in the workplace. The bad news is that gender inequality still exists. The good news is there’s something you can do about it.